How can Mallorca continue to welcome millions of visitors while protecting the very landscapes and communities that make the island special? That was one of the key questions explored at the eForum eMallorca Experience 2026, held at Es Baluard Museu in Palma on 10 and 11 June.
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Bringing together tourism professionals, environmental experts and local leaders, the event focused on shaping a more sustainable future for tourism across the Balearics.
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Among the speakers was Pollença Mayor Martà March, who joined a lively discussion on how destinations can reduce the impact of tourism while preserving their natural environment and quality of life for residents. The panel highlighted the need for practical solutions, from upgrading wastewater infrastructure in busy tourist areas to improving water management through digital technology.
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Protecting Mallorca’s coastline and marine ecosystems was another major theme. Experts discussed the growing challenge of microplastic pollution in the Mediterranean and the importance of safeguarding natural resources as visitor numbers continue to grow.
The conversation also looked beyond sustainability towards a more regenerative approach to tourism, one that not only reduces environmental impact but actively contributes to the wellbeing of local communities and the preservation of the island’s unique character.
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Pollença was frequently highlighted as an example of how visitors can enjoy Mallorca responsibly. From cycling routes around Cap de Formentor and cultural excursions to the Calvari Steps, to electric boat trips in the Bay of Pollença and supporting local restaurants, small choices can make a positive difference.
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As Mallorca continues to evolve as a world-class destination, events such as the eMallorca Experience demonstrate a growing commitment to ensuring tourism remains a force for good for residents, businesses and the environment alike.
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