About Talk of the North
Our Story
Welcome to TOTNMallorca, your one-stop destination for discovering the best of Mallorca’s businesses. Based in the beautiful North of Mallorca, we are dedicated to bridging the gap between local businesses and prospective clients, ultimately enabling locals and tourists to get the full Mallorca experience.
Talk of the North has a long history of providing value to locals in the region and the flock of tourists who arrive here. Recently the brand was reimagined and now offers value on a much larger scale.
Essentially, we work hard to provide the community and everyone in it the ability to enjoy Mallorca as much as we do.
By lovers of Mallorca, for other Mallorca lovers!
Meet The Team
Louie French
Louie moved from the UK to Mallorca as a teenager in 2017, and passed his international baccalaureate here a couple of years later. Coming from an entrepreneurial family, he has been involved in various businesses in the North of the island and has a background in hospitality and digital marketing.
In 2023 he launched his own business Activ8Sport and continues to help several businesses with digital marketing support. Louie’s involvement with TOTN stemmed from 2 challenges that he has observed and experienced first-hand on the Island.
Firstly, he noticed the difficulty businesses faced when trying to connect with tourists in a consistent and cost-effective way. Secondly, he realized that, like many “ex-pats” and visitors alike, he often found out about local events and opportunities, only after they had taken place!
TOTN emerged as the solution to both problems, providing a cost-effective and informative platform between businesses and tourists, and keeping locals in the loop about what is happening around them.
“I believe that Talk of the North online will be a game changer – news, articles, business directory, event listings, and advertising – all in one easily accessible place. When I was offered the opportunity to be involved in such an exciting project, I simply couldn’t refuse!”
Joanna Greenfield
Joanna left a book publishing life in London in 2003 and set herself up in Asia. A six-month stint as an English teacher in Japan started the adventure and a return to book publishing in Malaysia and Singapore followed. With some strong editorial experience under her belt, motherhood beckoned, as did Europe.
Moving to Switzerland, Joanna’s career moved to Media and PR Management in International Sport and when child number three arrived the family moved and settled in Mallorca in 2013.
In 2014, she found her next challenge – a popular local paper that had already been in existence for 10 years with two previous owners, Talk of the North. With the paper about to close down, Joanna took it over and relaunched TOTN in April 2014. Publishing 1,000 copies every fortnight until September 2018 the new look and regular news and calendar updates proved very popular. However, the trend for online information and a move away from print forced a little hiatus in proceedings.
Always with TOTN in the back of her mind with plans and intentions that didn’t take off, it was meeting Louie when the online relaunch became a reality.
“I’ve wanted to go online with TOTN for so long but it was too big a job to do alone. Now with Louie on board and all the skills he brings, we can get TOTN back into the hands of our readers. I know people have missed it so I hope TOTNMallorca.com can fill the gap and become an invaluable resource once again.”
Looking for ways to advertise your business?
More About Talk of the North
Talk of the North Mallorca is your local guide to the beautiful northern region of Mallorca, Spain.
We are dedicated to keeping both residents and visitors informed and engaged with what’s happening in our vibrant community. From local news to food and drink, from events to services, we provide comprehensive coverage that caters to the interests of everyone. Our goal: To provide value to visitors and businesses alike.
How can we achieve this goal? Good question, this is how we achieve our goal:
- We produce a physical magazine that business can advertise in, which is distributed to key high traffic areas which is full of content to aid locals and tourists to get the most out of their time in Mallorca.
- We maintain an online business directory to provide businesses with the opportunity to improve their reach and visibility, all for free! Our directory serves as a valuable resource for tourists, locals and expats to help navigate everything that Mallorca has to offer.
- Our content: We are dedicated to producing high quality blogs and articles in a range of focused areas to provide value to our viewers.
- Fortnightly Newsletter. We send out a newsletter on a fortnightly basis via email to those subscribed. This will be a comprehensive view on things to do in the north of Mallorca: news, events (public and private), business updates, tips and guides for hot topics and more. This serves as a great source of information for those who want to be in the know!