The town of Alcúdia hosted this year’s SICTED diploma ceremony at Can Torró, recognising tourism businesses and services committed to quality, sustainability, and continuous improvement across northern and central Mallorca.
The SICTED programme, promoted by the Balearic Government’s Ministry of Tourism, Culture and Sports together with the Tourism Strategy Agency, rewards companies that invest in training, customer service, and visitor experience standards.
A total of 76 diplomas were awarded to businesses in Alcúdia, Pollença, Santa Margalida, Muro, and Inca. Alcúdia stood out as the host municipality, with 28 local businesses and services receiving recognition, including hotels, restaurants, tourist offices, leisure attractions, and hospitality companies.
Opening the ceremony, Mayor Josefina Linares praised the dedication of local businesses and described the SICTED distinction as a symbol of professionalism and commitment to offering the best possible experience for both visitors and residents.
Tourism Councillor Joan Sendín highlighted the importance of the local business community in strengthening Alcúdia’s reputation as a quality tourism destination.
The event concluded with remarks from Tourism Minister Jaume Bauzá, who stressed that quality, sustainability, and innovation are essential for the future competitiveness of Mallorca’s tourism sector.
The ceremony ended with an official group photograph celebrating the collaboration between public institutions and private businesses in building a more sustainable and competitive tourism model for the Balearic Islands.
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