Alcúdia has reinforced its position as one of Mallorca’s leading sports tourism destinations with the presentation of a new promotional video at ITB Berlin 2026, the world’s largest tourism trade fair.
The Municipality of Alcúdia is participating in ITB Berlin this week with a clear objective: to strengthen its visibility in the German market, one of its most important international visitor segments, and to consolidate its reputation as a year-round sports tourism destination in Mallorca.
New Sports Tourism Video Focused on the German Market
The newly launched promotional video highlights sport as a central pillar of Alcúdia’s tourism model. The strategy focuses on diversification and reducing seasonality, positioning Alcúdia as an ideal destination for active travel beyond the traditional summer months.
The presentation was led by Mayor Fina Linares, alongside Councillor for Sports Verónica Caro and Councillor for Tourism Joan Sendín.
Alcúdia: A Leading Sports Destination in Mallorca
The video showcases Alcúdia’s unique combination of:
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Professional sports infrastructure
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Natural landscapes including coastline and mountains
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Mild climate ideal for year-round training
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High quality of life
Alcúdia is internationally recognised for hosting major sporting events and training camps, particularly in
Year-Round Tourism and Sustainable Growth
By promoting sports tourism in markets such as Germany, Alcúdia continues to lead Mallorca’s efforts toward sustainable, year-round tourism. The municipality’s presence at ITB Berlin 2026 reinforces its long-term commitment to attracting active travellers outside peak season, supporting local businesses and strengthening the island’s international competitiveness.
With this latest initiative, Alcúdia further consolidates its status as one of Mallorca’s most dynamic and forward-thinking tourism destinations.
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